Amazon Creative Services
Overview
Brief
Amazon Creative Services is a global creative org within Amazon, structured to improve the user experience. We worked on bringing a style guide Amazon Globally and creating marketing campaigns within the world of Amazon. This included working with multiple international brand accounts to showcase their top products.
Impact
Created high-visibility and revenue generating marketing collateral for various brands like BBC, Sony, Dyson, Kindle, Bose under various verticals like Electronics, Home Goods, Outdoor, Books, and such.
Role
I worked as a Visual Experience Designer in a team of 8 members that supported the Seattle Design team to create visual content for the North America Region which included content for Canada and Brazil as well. I also was a Subject Matter Expert for the Electronics and Books verticals. Also supported with training and onboarding new members for the team.
Slideshow Banners
The slide show banners are usually in Category Pages and feature ongoing offers and top-selling products.
HomePage - Flyouts Banners
The flyout banners are high visibility content that go on the Amazon homepage and are a part mega menu.
Email Graphics
These graphics are created as part of the newsletter that is sent Amazon users on a monthly basis.
Showcase Banners
These banners are specific to Home Category products and used to feature trending home products